Hands-on marketing training for small businesses
Propel Marketing Accelerator is a 2-day training program that combines hands-on mentorship with a curriculum built by experienced marketing professionals to take the overwhelm out of marketing. We teach entrepreneurs/business owners and mid-level marketers how to strategically align their marketing with their business goals and build an implementation plan to put it all into action.
We’ve helped entrepreneurs and small business owners across Canada propel their businesses to the next level.
Reaching the goals you’ve set out for your business can be difficult. Smarter marketing makes it feel a lot easier.
Propel Marketing Accelerator is a specialized program that teaches business owners how to employ industry-leading marketing tactics to help them achieve their business goals. This program will provide you with the knowledge and skills necessary to create a successful marketing strategy and implementation plan tailored to your company’s specific needs.
At the end of this training, you will have the roadmap you need to begin making effective marketing decisions that propel your business forward.
Learn the marketing strategies, tools, and insights that will help you grow your business.
Over the 2-day training course, you will learn leading marketing concepts, tools, and insights to develop impactful marketing. You will learn how to conduct competitive research to identify opportunities within your industry, create audience personas, and develop a content strategy to communicate your products and services to your ideal audience effectively.
Program Instructors
Jaimie Love
Lead Instructor
Jon Holden
COO
Amish Morjaria
Founder & CEO
Some of these challenges include:
Who is Propel Marketing Accelerator for?
You realize marketing is necessary to keep your company visible in today’s ever-changing business environment. Still, you’re unsure what marketing tactics to implement or whether your existing marketing efforts are productive.
This program is geared towards:
Entrepreneurs, small business owners, and mid-level marketers looking to build an effective marketing strategy from scratch or refine their existing one. You might be a great fit if you:
- feel overwhelmed by marketing or don’t know where to start
- don’t have a marketing strategy or roadmap or have an outdated one
- want to grow your business but don’t know how to make it happen
- don’t know if your marketing efforts are working or feel they might be wasted
- are eager to learn and achieve your business goals through smarter marketing
If you’re looking for a more robust offering where most of the legwork is done for you, check out our LIFT program. If you’re searching for a full-service marketing agency to handle all your marketing needs, from strategy to execution and refinement, visit us at forwardlevel.com.
Click a day below to see how you’ll learn smarter marketing that helps you achieve your business goals.
DAY 1: FOUNDATIONS & PLANNING
Day one of the program is all about laying the foundation for your marketing strategy so you can hit the ground running.
- Gain an in-depth understanding of your business’ purpose, values, and positioning as you refine your brand identity.
- Align your marketing and business goals in an exercise that will help you achieve those goals faster and more effectively.
- Deep dive into your ideal audience using the different areas of segmentation so you know exactly who you should be talking to.
Once the foundation has been laid, it’s time to observe and analyze the landscape, though, we’re not talking about lakes, rivers, and mountains here. In this context, the landscape refers to who else is out there (your competitors) and what is going on in the world/your market/industry that could potentially impact your business. Sort of like a SWOT, but we make it a lot cooler.
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MODULES AND LEARNING OUTCOMES:
Brand Identity. In the opening module, you will establish your brand image, voice and tone. You will determine your business's core values and purpose and learn how to let them steer your marketing efforts. Expect to understand your business on an entirely new level.
Goal Setting. Review your business goals, sharpen them if needed and prioritize them. You will learn the importance of aligning your business goals with your marketing goals. Expect to set at least three marketing goals that will help you achieve your business goals.
Audience Personas. Determine who your ideal customer is and learn how to use segmentation techniques to create detailed audience personas so you can tailor your marketing perfectly for them.
Competitive Intelligence. Learn how to analyze the competitive landscape, allowing you to identify opportunities and potential obstacles. Expect to gain a clear picture of your competitors and their marketing efforts.
Obstacles and Opportunities. Assess the potential obstacles and opportunities for your business. Learn how to mitigate risk and capitalize on opportunities. Expect to identify a few opportunities to take advantage of in the coming months.
DAY 2: JOURNEY & TACTICS
Day two is about identifying the marketing tactics available to you and developing an understanding of how different tactics can work towards helping you achieve your goals.
Gone are the days when you could expect a customer to learn about you or hear from you one time before making a purchase. We (as humans in society) want to be nurtured a whole lot more than that before we’re ready to make a purchase. This is especially true for high-consideration purchases. By understanding the needs of your customers and the journey they take on their way to a purchase decision, you can design a marketing strategy that supports them every step of the way.
Finally, you’ll put the finishing touches on the strategic marketing plan you’ve been building so you know exactly where you’re going and how to get there. This is your marketing strategy in action!
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MODULES AND LEARNING OUTCOMES:
Marketing Tactics. The opening module of the day does a deep dive into all of the marketing and communication tactics, touchpoints and tricks available in the current marketing landscape. Expect to leave with a shortlist of new tactics you are excited to try.
Customer Journey. Learn about the different phases of the customer journey and how they can be used to support your business goals or when launching something new. Expect to map your customers’ journey, identify any holes or missed opportunities and remove any redundancies or inefficiencies.
Tactics Meet Journey. Learn which marketing tactics are commonly used during each phase of the customer journey. You will identify the tactics currently in use by your business and determine if they are being executed in the correct phase of the customers’ journey. Expect to adjust current tactics and identify opportunities to use new tactics.
Content Strategy. Determine your content needs based on your customers’ journeys and the tactics you’ve selected. You will learn the concept of anchor content and determine your anchor channels.
Putting the Pieces Together. In the last module of the program, you will finalize all parts of your Marketing Strategy. You will create an Implementation Plan that outlines the next steps, priorities and any important dates.
$1,500
Pricing per person + GST
Our 2-day training course includes:
Tailored learning built around you and your business
Cutting-edge tactics, tools, and marketing methods
Marketing
facilitators to guide and support
Marketing implementation strategy built for your business
Networking with like-minded business professionals
Upcoming Propel Marketing Accelerator sessions
April 12 & 13, 2023
Time: 9 am - 5 pm
Location: Forward Level
May 17 & 18, 2023
Time: 9 am - 5 pm
Location: Forward Level